Australia Day is one of the most popular holidays of the Australian calendar. For many, great weather and a day off from work are the perfect reasons to invite friends and family over, relax and enjoy some delicious food (preferably food they don’t have to prepare themselves).
To make sure that your business is customers’ number one choice this Australia Day, check out some ace tips below!
Get your customers into the spirit and “Australianise” your menu!
Put an exciting spin on the classic Aussie Pizza by adding some gourmet ingredients that’ll take this old favourite out of the park.
How about a Kangaroo burger or a flavoursome curry inspired by fresh Aussie produce? Be creative, the possibilities are endless.
Many prefer to enjoy Australia Day in the outdoors; whether at the park, at the beach or just in their backyard. Keep in mind that customers will love easy, fuss free food they can enjoy anywhere with their loved ones.
To make it extra enticing, offer your special product only for a limited time to give it that sense of urgency.
The right atmosphere can leave a lasting impression. Give your customers an unforgettable experience when they visit your business. Decorate with Aussie flags, balloons, streamers and other festive trimmings.
For greater exposure of your beautiful decor, post a few photos on Social Media; Facebook and Instagram are perfect for this!
To make sure customers choose your business for their celebrations, make it worth their while.
- Keep it simple and throw in a freebie for orders over a certain amount. Everyone loves a free garlic bread or drink with their order. It can also be a great way to increase order value,
- Create an Aus Day Deal with enough delicious treats for the whole family at an unbeatable price,
- Run a competition where customers get a chance to win a voucher when they post a photo of their order on your Social Media page,
- Offer free delivery on the day so your customers can enjoy their order at their favourite location.
Get the word out
If you’re running a promotion, send your customers an Australia Day themed email to let them know what you’re offering. Alternatively, send promotions straight to your customers’ mobiles with a short but effective SMS campaign - it’s a sure way they will see your promotion!
Posting on Social Media is always a great way to spread the word. The right #hashtags can make sure that a wide audience sees your post, which is great for brand exposure and recognition.
So get ready for Straya Day and start planning now! If you’d like some extra advice - our marketing team is your first port of call.
Get in touch today.